Company News, New Products

Clothing & Decor Line Pardon My Fro Expands Into Haircare with Walmart Launch

New products from Dana Bly’s brand are formulated for hair types up to 4C.

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By: Christine Esposito

Editor-in-Chief

Clothing and home décor brand Pardon My Fro—the top-selling African American brand on HSN—is making a foray into hair care exclusively with Walmart. The new line will be available at Walmart next month. Founded by entrepreneur and self-taught graphic designer Dana Bly, the six SKU collection of fresh, clean scented hair products were developed and formulated for hair types up to 4C.  Bly’s line was one of five beauty brands selected to participate in the Walmart Start Accelerator Program, ...

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